Privacy Policy

Last updated: October 20, 2011 (the “Website”) is operated and presented to users by Lori and Battat, Incorporated (“We,” “Us,” or “”).This privacy policy covers the use of information collected by Us.
First and foremost, We want you to know that the protection of children, all children, is always our rst consideration. The Website is a fun, entertaining, engaging place for fans of Lori dolls to come together as a community and share and experience all that Lori has to oer. For that reason, We ensure that our privacy policy and our information collection practices adhere to the Children’s Online Privacy Protection Act and other applicable data privacy laws and regulations. However, We reserve the right to modify this Privacy Statement at any time without notice (for example, if We modify our practices regarding the collection or use of information).We will revise our Last Updated date to reect any revisions to this Statement.

A Note to Parents/Legal Guardians
The Internet is a tool, and your involvement in your child’s use of the Internet can make a major dierence. We encourage all parents to actively participate in their children’s Internet usage by providing them with guidance to help ensure that they have a safe and rewarding online experience. We encourage parents and children to visit the site and look through the "Kids Safety" section together.Internet safety should be important to everyone, and We hope you take it as seriously as We do.

What Information Do We Collect?
We may collect two types of information: personally identiable information (“PII”) and information that is not personally identiable (“Non PII”).
What PII Do We Collect?
We may collect names and email addresses to send updates about or notes of interest related to Our website.E-mail addresses will only be accepted from people who are of sucient age to submit this information.For more information about parental involvement, please see the section below titled, "Privacy Policy Protection for Children – Parent/Legal Guardian Involvement."
We may capture user information when users send us questions or comments via e-mail.Such user information may include names and e-mail addresses. Information collected in this manner will only be used to contact the user and/or respond to the user’s inquiry/issue.Sending Us an e-mail will not enroll you on our e-mail list (see above) unless you specically request it.
We may capture certain information automatically on our websites, including the user’s Internet protocol address, mobile device identication number, browser type, page access history, linking information, click stream data, page visits, page views, and/or web site log files.
We may use cookies, log les, clear gifs, and/or similar devices to identify you, to keep track of the user’s interactions with the Website, and to and enhance certain activities available on the Website.These devices are small text or other electronic les that are used for user-identication purposes, record-keeping purposes, and to increase the ease of use of the websites.We may use persistent or not-persistent cookies.Users can remove or reject persistent cookies by following the directions provided in their Internet brower’s “help” le.If a user removes a persistent cookie or rejects persistent cookies, the functionality of the Websites, or any part thereof, may be impaired or unavailable.
What Non PII Do We Collect?
For some of our online activities - such as polls, surveys, games or contests - We may ask users to provide information that is not personally identiable, such as a first name (without a last name), a country of residence or a user’s favorite things.In addition, We may oer blogs or other features in which you may provide Us with user-generated submissions (such as our “Wall of Hearts”).Collectively, the ways in which We collect Non PII are referred to as “Public Features.”Although We take measures to guard against users communicating personal information through the Public Features, such disclosure may occur depending upon how Our users make use of the Public Features.If you use a Public Feature on this Website, and disclose PII, you should be aware that such information could be read, collected or used by other users.We are not responsible for the personally identiable information you choose to submit in these Public Features.

How Do We Use Your Information?
We may use the PII We collect in the following ways:
To contact users with relevant information about Our products and services because they have signed up to do so through subscribing to Lori Mail.If you would no longer like to receive promotional e-mails or other communications from Us, please refer to the “How Can You Manage Your EMail Marketing Preferences” section below.
To provide users with personalized oers, promotions, news, events, and other information relevant to them because they have signed up to do so through subscribing to Lori Mail.
To quickly process user requests for information.
To allow Us to respond eciently to user questions.
To monitor Website statistics.
To respond to or satisfy legal requirements, such as a court order, a subpoena, or a law enforcement agency's or other public agency's (including schools or children services) request.
To help prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using Our Website, to help protect the security or integrity of Our Website, or to enable Us to take precautions against liability.
To provide information to service providers or such companies who provide support for the operations of Our Website and who do not use or disclose the information for any other purpose.
To administer a contest, promotion, survey, or other feature.
To allow Us to disclose your information to the extent permitted by law, as described more fully below.
We may use Non PII in any of the ways identied above, as well as a variety of commercial and non-commercial ways in which we would never use PII.For example, one Public Feature is Our Wall of Hearts.Because Our Generation and Lori embodies the spirit, vision and aspirations of this generation of girls, We have created the Wall of Hearst to collect and share hearts that created by the very same girls.Each heart is as unique and beautiful as the girl who creates it.If you create a heart on the Website, you are using a Public Feature.That means that the heart may be shared with others in ways that PII is not.We may, for example, use the heart on our packages and website, or share the heart through one of our social media portals (including, but not limited to, Facebook, Twitter, YouTube and Flickr).It may be used in screensavers, contests, promotions and other promotional activities.In other words, if you don’t want to give your heart to the world, please don’t submit it.In any case, the person who created the heart will only be identied by rst name and what they love.No heart can be submitted for any use other than on our website without additional consent of the user (or the user’s parent or legal guardian, if applicable).
Rest assured that as much as We enjoy sharing our dolls, their stories and the occasional cup of imaginary tea, We are very, very against sharing personal information without consent.If you give Us your email address to get information from Lori about Lori, then that is exactly what you will get.We will not share your email address with anyone.Pinky swear.

Do We Disclose the Information We Collect to Outside Parties?
Except as set forth below, We do not sell, trade, or otherwise transfer to third parties our users’ PII unless We receive their consent.That being said, in the following situations, We may share PII with outside parties:
Subsidiaries and Aliates. We may transfer personally identiable information to our subsidiaries and corporate aliates.
Website Consultants and Service Providers. We may disclose personal information to third party consultants and service providers (such as providers of hosting, support, maintenance; third party payment processing agencies; and remedial and repair services) to the extent that they require access to our databases, or the information contained in our databases, to service the Us and the website.
Enforcement of Rights/Security. We reserve the right to release personal information (i) when We are under legal compulsion to do so (e.g. We have received a subpoena) or We otherwise believe that the law requires Us to do so, (ii) when We believe it is necessary to protect and/or enforce the rights, property interests, or Our safety, the safety of our users, or the safety of others, or (iii) as We deem necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Privacy Statement and other Website user agreements.
Reorganization or Sale. In the event that We merge with or become a part of another organization, or in the event that We are sold, We sell all or substantially all of Our assets, or We are otherwise reorganized, the information you provide will be one of the transferred assets to the acquiring or reorganized entity.
To Help Protect Minor Users of Our Website. In the event that the safety of our users is threatened, and We are able to do something about that by sharing PII with third parties, We reserve the right to do so. This may be done to prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using Our Website, to help protect the security or integrity of Our Website, or to enable Us to take precautions against liability.
As Otherwise Allowed by Law. We may transfer personal information to third parties where We are expressly authorized by applicable law to do so.
Aggregated Information. We may aggregate information that you provide with information provided by other individuals in such a manner that the information is not personally identiable to you, and We may transfer that aggregated information to third parties.

How Can You Manage Your Email Marketing Preferences?
You can unsubscribe from promotional emails and other commercial communications by following the instructions contained within the communication.Please note that due to marketing production schedules you may receive any messages already in production.

What About Privacy on Third Party Linked Sites?
In an attempt to provide you with increased value, the Website may contain links to third party sites. These linked websites have separate and independent privacy policies or may have no privacy policy at all. We are not responsible or liable for the content, activities or privacy policies of such linked sites.Nonetheless We seek to protect the integrity of the Website, and welcome any feedback about a linked site (including if a specic link does not work).

How Do I Ask Questions and Provide Feedback Regarding Privacy?
We welcome your questions, comments and concerns about privacy.Please contact Us at with any questions or comments you may have regarding the privacy of your information.

Privacy Protection for Children – Parental/Legal Guardian Involvement
As stated in this policy, We do not make an eort to collect PII from children under the age of 13.If we become aware that any PII is of a child under the age of 13, We will take immediate steps to delete the information from our databases or take other action as may be necessary and appropriate.Though we intentionally avoid collecting PII from a child, Non PII may be collected from a child (e.g., a child’s list of things she/he “loves”).In the event that We become aware of a child submitting PII along with Non PII (e.g., including her/his rst and last name in the list of things that are “loved”), We will take immediate steps to delete the information from our databases or take other action as may be necessary and appropriate.
Of course, We are not alone in our desire to protect the privacy of children. Parents and legal guardians have an important role to play, and should be aware of their child’s online interaction.See the section “A Note to Parents/Legal Guardians” above.

Notice to California Residents – Your California Privacy Rights:
A business subject to California Civil Code section 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information within the previous calendar year, along with the type of personal information disclosed, for the third parties' direct marketing purposes.
If you are a California resident and would like to make such a request, please submit your request in writing to:
c/o Battat, Incorporated
8440 Darnley Road, Montreal, Quebec H4T 1M4
Please write on the outside of the envelope: Urgent Privacy Policy Question
Please note that under California law, businesses are only required to respond to a customer request once during any calendar year.

Effective Date/Changes
This privacy policy is effective as of the date identied above, and applies to all information previously obtained by Us.We reserve the right to change the privacy policy at our sole discretion.Our Website users will be informed of any such change by Us posting a new privacy policy on the Website and the eective date of any change of privacy policy will be clearly marked.As required by law, We will not use PII in ways that are materially dierent from the ways described in this Privacy Policy without also providing notication of such practices and obtaining consent to any such dierent uses. If We make material changes to this policy, We will notify you here, by email, or by means of a notice on our home page.
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